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Адрес работы: Республика Узбекистан, 100084, г.Ташкент, проезд Минор 77

Brand Executive

Работодатель: АО СП "УЗБАТ А.О." (7 вакансий)

Республика Узбекистан, 100084, г.Ташкент, проезд Минор 77

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British American Tobacco have a challenging position as a Brand Executive in our office in Tashkent, Uzbekistan.

The retail environment has never been more complex or competitive, but if you think like us you'll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.

As a Brand Executive you'll be supporting the Brand Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities.

You'll lead given brand projects, ensuring the execution is within brief, and drive fact based decision making through the provision of market analysis and reports with clear recommendations for action.

You'll need to be a strong self-starter, be willing to take responsibility and enjoy getting things done in a pressured environment. Substantial coaching, on-the-job and functional training will be provided as part of a clearly defined development plan with tasks being assigned in line with your competence and development needs.

This is a developmental role for someone who wishes to become a successful brand manager within a 12 – 18 month time horizon and if you have talent and motivation to succeed, you'll find support and encouragement every step of the way.


•Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.
•Work with Trade Marketing in the preparation of engagement programmes and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
•Promote brand understanding, insights and commitment throughout the organisation.
•Employ consumer dialogue principles as the key route to the consumer.
•Differentiate marketing activities according to consumers' disposition towards the brands.
•Promote fact based decision making through data-analysis, reporting and providing sound recommendations.
•Apply best practice in brand management to optimise efficiency and effectiveness.
•Report and analyse brand performance in a clear, concise manner with focus on required actions.
•Analyse market research data in order to understand brand issues and market opportunities.
•Monitor the implementation and results of operational brand plans and recommend changes to brand programmes.
•Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
•Monitor external agencies to ensure brand programmes are performed with required quality and agreed cost & timescales.

Условия работы:

British American Tobacco is all about freedom of choice — whether it's our people or our products. Combined with our entrepreneurial spirit, it's what's driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we're a multi billion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.

There's no doubt our industry is controversial — we're the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.

We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we'll expect a lot from you. But we'll support you every step of the way to help you deliver. If you're passionate and ambitious, rapid career progression is a reality here. And because we're such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.
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